Spring and autumn 2019

If you had your own motion designer, composer and sound supervisor, copywriter and speaker, strategist and art director, and plenty of time and inspiration, you could arrange this kind of category campaign yourself. And that is how we did it to remind you how many great things are available on Rozetka.

Spring – Summer 2019

Every girl has to break a racket at least once in her life, as well as try out all face masks; go for a dress and buy a purse, a jacket, earrings, two headbands, and a scarf for her mother; use the bike as a hanger, as transport, and as an excuse for getting acquainted. Every man has to test all the air conditioners, roast the barbecue, select a baby stroller, and amass a collection of sneakers. If you have always felt that Rozetka is all about electronics, it was nothing more than just a feeling.

Summer and autumn 2019

To relieve the stress that hits parents every summer, before the start of the new school season, Rozetka collected everything they needed — from backpacks to the prettiest school uniform — and we created a new campaign about it. We invited singer Jerry Heil to become the voice of happy moms, and turn the chorus “Okhrana otmiena” (which means cancellation of a purchase at a cashier desk) into the slogan of all carefree parents.

November 2019

There is an old saying, proven by years of shopping evolution: ‘While you’re scrupling to buy on Black Friday, all the sweetest discounts go to others’. To make sure that everyone satisfies their sweet tooth this November, Rozetka offers a bunch of discounts. So, either go to rozetka.ua right now, or imagine others making all the juicy purchases you’ve been dreaming of, and then go to rozetka.ua anyway.

December 2019 – January 2020
We’ll tell it straight off: Rozetka holds its office New Year party in March. Because in December, January, and February, everyone at Rozetka works to ensure that the customers receive their orders as soon as possible, so they can give them in time! That is why for the second year in a row we have been shooting the New Year’s communication about them—people who pack, transport, call customers, and deliver gifts. And, of course, rejoice when everything goes right ;-)

July 2020

Summer is a season of overseas vacations and home renovations, because, hey, when else, if not in summer, and what else, if not the overseas vacations? Right. All the things we could enjoy while staying at home. For all those summer renovators, we have launched a hot home improvement micro campaign so that they know where to go for the right vibes (spoiler alert: it's Rozetka).

Catching the summer vibes on Instagram.

Surfing toward the dream of renovation.

August - September 2020

This time on the eve of a new school year together with Rozetka we launched a psychotherapeutic campaign. Starring super mom who manages to buy everything her children might need at school, and entertain herself with some shopping, all at the same time.



Here are videos featuring the super mom:

And here is some super dad stuff:

We also came up with a flexible tool for working with visuals of any format:

Albeit some actors had to be strung up to the ceiling for that. Here's how it was:

September - October 2020

We are not sure about you, but we are always nervous when we order clothes and shoes online. Will we find the trousers too loose-fitting? Won’t the T-shirt be too tight? Will the new Nike sneakers fit our size? So when Rozetka arranged fitting rooms in all its stores, we filmed short stories about people who would be happy about it. In other words, about all of us.

Katia, for example, is the alter ego of our art director:

Yura is a hidden subpersonality of our project manager:

Anton is just like our brand leader:

Autumn 2020 - Winter 2021

When you’ve already accepted a shopping addict in yourself, but haven’t accepted that each delivery of split orders from Rozetka.ua requires additional payment — Rozetka Premium annual subscription comes to the rescue. Simply subscribe, and here you are. Order all year round and don’t think about the cost of delivery.



Even when you’re dying for chips today, ordered coffee yesterday, and will accidentally recall that you need a pack of diapers tomorrow. Or vice versa.

And especially when you urgently needed a pyramid of toilet paper yesterday, a barrel of detergent tomorrow, and today is the day you buy a wheel for your Cookie.

Autumn 2020 - Winter 2021

In October, Rozetka launched its private consumer electronics brand—RZTK! We were honestly happy for our client and gladly agreed to develop a visual identity for the new brand: creating everything from the parent brand logo, examples of logo placement, and packaging design. And then we developed a landing page and promotional videos—all in-house, as always.

Check out a 6-second bumper ad you will see on YouTube:

And a 20-second video for Rozetka's website, YouTube channel, and social media:

December 2020 - January 2021

Here’s what we realized in 2020: predictability is the new black. Because when things are going as they have been for the last ten months, we begin to appreciate simple and predictable things: here’s your snow, here’s the kettle that still boils water, and you will definitely find string lights and gifts for your dears on Rozetka. And that’s exactly what happened to the children in our videos: they saw life but did not fall into despair because they can always rely on Rozetka. You personally can also take a break amidst this crazy world at least for thirty seconds while enjoying our little stories.

January - February 2021

For decades, marketing experts have argued what came first: rational motivation or emotional impulse. In our new Valentine's Day campaign for Rozetka we opted not to choose and combined it all: the desire to find the right present, the pressing need to make it with maximum convenience, and everything in between.

Predictably, all the rational and emotional plots end on Rozetka.

But love doesn't have to end on Valentine's Day. To celebrate the beginning of spring’s love season we shoot one more video from this series.

August - September 2021

We launched an unusual ad campaign for the start of the new school year. ‘The School of Life’ is a series of life hacks offered by children and sung by MONATIK to his music. Needless to say, we do love creative collaborations more than conventional celebrity marketing.

It seems that September is a big thing in our lives only as long as we are pupils. But not really — we are adults now, and September is about a university or a school for our children and the children of our friends. All in all, it turns out that life itself is like attending school. And every September we come back to all of that one way or another.

To make sure you can put school lessons into practice, we invited nine talented children who had something to say to the world. And MONATIK — a self-made star, a real idol adored by millions, and a great role model for new generations rather than just a celebrity — helped them say a word.

Obviously, this campaign for Rozetka — just like all others — promises to last long. So we bet you’ll be humming those children and MONATIK’s life hacks for several more seasonal occasions 😉